Environmental scanning, strategic behavior and performance in small companies.

Autores

  • Éverton Luís Pellizzaro de Lorenzi Cancellier Universidade do Estado de Santa Catarina - UDESC, Santa Catarina, Brasil
  • Elton José Blageski Junior Universidade do Vale do Itajaí, Santa Catarina, Brasil
  • Carlos Ricardo Rossetto Universidade do Vale do Itajaí, Santa Catarina, Brasil

Palavras-chave:

Environmental Scanning, Strategic Behavior, Performance, Small Companies

Resumo

This paper’s theme lies in the interaction between the organizational strategy and the environment of small companies and aims to analyze the relation between the scanning of environmental information, strategic behavior and performance. As a research method, the survey-type quantitative approach was used. The application of questionnaires and data analysis were also used alongside this method, using correlations and analysis of variance to verify the differences among companies classified as prospector, analyzer and defender, in their scanning efforts and use of information sources. The main results show that prospectors scan data from the competition as well as technological aspects and access written sources of information and internal sources of information more frequently than those that adopt another type of strategic behavior. Overall, the scanning of information sources was more associated with the performance than with the strategy measured by the strategic behavior typology.

Biografias Autor

Éverton Luís Pellizzaro de Lorenzi Cancellier, Universidade do Estado de Santa Catarina - UDESC, Santa Catarina, Brasil

Professor Adjunto da Universidade do Estado de Santa Catarina- UDESC e docente permanente do Mestrado Acadêmico e do Mestrado Profissional em Administração da ESAG/UDESC

Elton José Blageski Junior, Universidade do Vale do Itajaí, Santa Catarina, Brasil

Mestre em Administração e professor do curso de graduação em Administração da Universidade do Vale do Vale do Itajaí

Carlos Ricardo Rossetto, Universidade do Vale do Itajaí, Santa Catarina, Brasil

Doutor em Engenharia de Produção pela UFSC e docente permanente do Programa de Pós-Graduação em Administração da Universidade do Vale do Vale do Itajaí

Referências

Aguilar, F. (1967). Scanning the Business Environment. New York: MacMillan.

Ansoff, I. (1977). Estratégia Empresarial. São Paulo: Atlas.

Analoui, F.; Karami, A. (2002). How chief executives’ perception of the environment impacts on company performance. The Journal of Management Development, v. 21, n. 4, p. 290-305.

Aragón-Sanches, A.; Sánches-Marín, G. (2005). Strategic Orientation, Management Characteristics, and Performance: A Study of Spanish SMEs. Journal of Small Business Management; v. 43, n. 3. pp. 287-308.

Beal, R. (2000). Competing Effectively: Environmental Scanning, Competitive Strategy, and Organizational Performance in Small Manufacturing Firms. Journal of Small Business Management. v. 38, n. 1.

Bourgeois, L. J.III. (1980). Strategy and environment: a conceptual integration, Academy of Management Review, v. 5, n. 1, p. 25-39.

Cancellier, E.L. P. de L; Alberton, A; Silva, A. B. (2007). Diferenças na Atividade de Monitoramento de Informações do Ambiente Externo em Pequenas e Médias Empresas: a Influência do Porte e da Idade. ENANPAD - 2007.

Choo, C. W. (1999). The art of scanning the environment. Bulletin of the American Society for Information Science, v. 25, n. 3, p. 21-24, Feb./Mar.

Conant, J.; Mokwa, M.P.; Varadarajan, R. (1990). Strategic Types, Distinctive Marketing Competencies and Organizational Performance: A Multiple Measures-Based Study. Strategic Management Journal. v. 11, n.5, p. 365-383.

Daft, R. L.; Sormunen, J.; Parks, D. (1988). Chief Executive Scanning, environmental characteristics and company performance: an empirical study. Strategic Management Journal, v. 9, n. 2, p. 23-140.

Davenport, T. H. (1998). Ecologia da Informação. São Paulo: Futura.

Franco, M; Haase, H; Magrinho, A.; Silva, J. R. (2011). Scanning practices and information sources: an empirical study of firm size. Journal of Information Enterprise Management, v. 24, n. 3, p. 268-287.

Gimenez, F. A. P. (1998). Escolhas estratégicas e estilo cognitivo: um estudo de caso com pequenas empresas. Revista de Administração Contemporânea, v. 2, n. 1, p. 27-45, jan./abr.

Gimenez, F.A. P. et al. (1999). Estratégia em Pequenas Empresas: uma Aplicação do Modelo de Miles e Snow. RAC, v. 3, n. 2, Mai/Ago. p. 53-74.

Gnjidić, V. (2014). Researching the dynamics of Miles and Snow's strategic typology. Management, v. 19, n. 1, pp. 93-117.

Gulini, P. L. (2005). Ambiente organizacional, comportamento estratégico e desempenho empresarial: um estudo no setor de provedores de internet de Santa Catarina. Dissertação de Mestrado da Universidade do Vale do Itajaí. Biguaçu.

Haase, H.; Franco, M., (2011). Information sources for environmental scanning: do industry and firm size matter? Management Decision, v. 49, n. 10, p. 1642-1657.

Hagen, A. F.; Amin, S. G. (1995). Corporate executive and environmental scanning activities: an empirical investigation. San advanced management journal.

Hagen, A. F.; Haile, S.; Maghrabi, A. (2003). The impact of the type of strategy on environmental scanning activities in the banking industry: an international perspective. International Journal of Commerce & Management, vol. 13, n. 2, p. 122-143.

Hambrick, D. C. (1983). High profit strategies in mature capital goods industries: a contingency approach. Academy of Management Journal, v. 24, n. 4.

Henderson, B. D. (1998). As Origens da Estratégia. In MONTGOMERY, Cynthia A. Estratégia: a busca da vantagem competitiva. 2.ed. Rio de Janeiro: Campus, p. 3-11.

Judge, JR. W. Q.; Fowler, D. M. (1996). Organizational Responses to Strategic Issues Posed by the Natural Environment: An Application of Miles and Snow’s Strategic Types. Industrial & Environmental Crisis Quaterly. v. 9, n. 4.

Lang, J. R.; Calatone, R. J.; Gudmundson, D. (1997). Small firm information seeking as a response to environmental threats and opportunities. Journal of Small Business Management, v. 35, n. 1, p. 11-23.

Malhotra, N. K. (2001). Pesquisa de marketing: uma orientação aplicada. Porto Alegre: Bookman.

May. R. C.; Stewart, JR. W. H.; Sweo, R. (2000). Environmental Scanning Behavior In a Transitional Economy: Evidence from Russia. Academy of Management Journal, v. 43, n. 3, p. 403-427.

Mcgee, J. E.; Prusak, L. (1994). Gerenciamento estratégico da informação. Rio de Janeiro: Campus.

Mcgee, J. E.; Sawyerr O. O. (2003). Uncertainty and information Search Activities: A study of Owner-Managers of Small High-Technology Manufacturing Firms. Journal of Small Business Management, p. 385-401.

Miles, R. E.; Snow, C. C. (1978). Organizational strategy, structure and process. New York : McGraw-Hill.

Mintzberg, H. (1988). Generic strategies: toward a comprehensive framework. In: Advances in Strategic Management, Greenwich, v. 5. p. 1-67.

Mohan-Neil, S. I. (1995). The influence of firm’s age and size on its environmental scanning activities. Journal of Small Business Management, v. 33, n. 4, p. 10-21.

Ohmae, K. (1991). Mundo sem fronteiras: poder e estratégia em uma economia global. São Paulo: Makron Books.

Perin, M. G. Sampaio, C. H. (1999). Performance Empresarial: uma comparação entre indicadores subjetivos e objetivos. IN: Encontro Anual da ANPAD, 23., 1999, Foz do Iguaçu. Anais eletrônicos... Foz do Iguaçu: ANPAD, 1999. Disponível em http://www.anpad.org.br/. Acesso em: 20 agosto de 2008.

Porter, M. E. (1986). Estratégia Competitiva: Técnicas para Análise de Indústrias e da Concorrência. Rio de Janeiro: Campus.

Rossetto, C. R. (1998). Adaptação estratégica organizacional: Um estudo multi-caso na indústria da construção civil - setor de edificações. Doutorado em Engenharia de Produção - Universidade Federal de Santa Catarina, UFSC, Brasil.

Rossetto, C. R. ; Rossetto, A. M. ; Verdinelli, M. A. ; Carvalho, C. E. (2012). Novas evidências na relação ambiente organizacional, comportamento estratégico e desempenho: um estudo multi-caso em agências de viagens da grande Florianópolis (SC). Revista Turismo & Desenvolvimento (Online), v. 2, p. 717-728.

Sebrae. (2007). Estudos da Pequena Empresa. Disponível em www.sebrae.com.br. Acesso em: 28 dez. 2007.

Segev, E. (1987). Strategy, strategy making and performance in a business game. Strategic Management Journal, vol. 8, n. 6, p. 565-577.

Slater, S; Narver, J. (1993). Product-market strategy and performance: an analysis of the Miles & Snow Strategy Types. European journal of marketing, v.27, n10, p. 33-51.

Stewart JR., W. H.; May, R. C.; Kalia, A. (2008). Environmental perceptions and scanning in the United States and India: convergence in entrepreneurial information seeking? Entrepreneurship: theory and practice, vol. 32, n. 1, p. 83-106.

Sund, K. J. (2013). Scanning, perceived uncertainty, and the interpretation of trends: a study of hotel director`s interpretation of demographic change. International Journal of Hospitality Management, vol. 33, p. 294-303.

Teixeira, O. R. de P.; Rossetto, C. R. ; Carvalho, C. E. (2009). A Relação entre o Ambiente Organizacional e o Comportamento Estratégico no Setor Hoteleiro de Florianópolis Sc. Turismo. Visão e Ação (Itajaí), v. 11, p. 157-174,

Vasconcelos, A. F. de; Cândido, G. A. (2005). Estratégia em Pequenas e Médias Empresas: uma aplicação dos Modelos de Miles e Snow e Kirton em um Arranjo Produtivo Local. XXV Encontro Nac. de Eng. de Produção – Porto Alegre, RS, Brasil, 29 out a 01 de nov de 2005. p.3289 a 3295. Disponível em: http://www.abepro.org.br/biblioteca/ENEGEP2005_Enegep0702_0487.pdf. Acesso em 18 jan. 2008.

Zubaedah, Y.; Fontana, A.; Afiff, A.Z. (2013). Revisiting the Miles and Snow Typology Strategic Path Mediating Business Strategy and Resource Configuration for Innovation. The South East Asian Journal of management. April, v.7, n, 1.

Yasai-Ardekani, M., Nystrom, P. C. (1996). Designs for environmental scanning systems: tests of a contingency theory. Management Science, vol. 42, n. 2, p. 187-204.

Yunggar, M. (2005). Environmental scanning for strategic information: content analysis from Malaysia. The Journal of American Academy of Business, v. 6, n. 2, p. 324-331.

Downloads

Publicado

2014-12-06

Como Citar

de Lorenzi Cancellier, Éverton L. P., Blageski Junior, E. J., & Rossetto, C. R. (2014). Environmental scanning, strategic behavior and performance in small companies. Journal of Information Systems and Technology Management, 11(3), 611–628. Obtido de https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752014000300006

Edição

Vol. 11 N.º 3 (2014)

Secção

Articles

Licença

Terms and Conditions The articles are author's responsibility. The publisher allows the author(s) to hold the copyright without restrictions and to retain publishing rights without restrictions. When submitting an article to JISTEM, authors are responsible for acknowledge and list any conflict of interest and financial support that may have influenced on the research results. Authors are required to sign an official copyright form. CC licensing You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation. No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material. The aim of the Directory of Open Access Journals is to increase the visibility and ease of use of open access scientific and scholarly journals thereby promoting their increased usage and impact. The articles have free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles Creative Commons License http://creativecommons.org/licenses/by/4.0/ Al papers are licensed under a Creative Commons Attribution 4.0 International License. Journal's policy of screening for plagiarism: Plagiarism is strictly forbidden, and by submitting the article for publication the authors agree that the publishers have the legal right to take appropriate action against the authors, if plagiarism or fabricated information is discovered.