Application de la Veille Anticipative Strategique Pour le Suivi de L’environment ET la Production de Connaissances Actionables

Autores

  • Raquel Janissek-Muniz Escola de Administração - UFRGS
  • Fábio Dídimo Becker Universidade de Caxias do Sul
  • Humbert Lesca Université Pierre Mendès France (UPMF) Grenoble
  • Henrique Freitas Escola de Administração - UFRGS

DOI:

https://doi.org/10.4301/s1807-17752011000200009

Palavras-chave:

Marché d’Actions, Signaux faibles, Grendene, Veille Anticipative, Méthodes L.E.SCAnning® et Puzzle

Resumo

Cet article propose un usage innovant de la méthode L.E.SCAnning® pour le suivi de l’environnent. Avec une étude de cas, conduite dans une entreprise brésilienne, ayant comme domaine d’application l'évaluation des actions disponibles sur le marché, nous avons cherché à interpréter de futurs scénarios. La méthodologie est basée sur la recherche qualitative exploratoire, en utilisant des informations collectées. Les informations ont été organisées par cible puis regroupées par affinité (Méthode Puzzle). Ce travail cherche à démontrer que, en appliquant la méthode sur le marché d'actions, il est possible de produire des connaissances actionnables, et de construire, voire anticiper, des représentations futures

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Publicado

2011-08-31

Como Citar

Janissek-Muniz, R., Becker, F. D., Lesca, H., & Freitas, H. (2011). Application de la Veille Anticipative Strategique Pour le Suivi de L’environment ET la Production de Connaissances Actionables. Journal of Information Systems and Technology Management, 8(2), 425–440. https://doi.org/10.4301/s1807-17752011000200009

Edição

Vol. 8 N.º 2 (2011)

Secção

Articles

Licença

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