Uma visão do capital social no Twitter: O caso dos candidatos à Prefeitura de São Paulo
DOI :
https://doi.org/10.4301/S1807-17752015000300008Mots-clés :
Capital Social, Twitter, Redes Sociais, Redes virtuaisRésumé
O objetivo deste trabalho é analisar como são estruturadas as relações entre indivíduos em uma rede virtual, Twitter, tendo como base as teorias do Capital Social. Para tanto, foram analisadas as contas de Twitter dos candidatos à prefeitura de São Paulo na campanha do ano de 2012, utilizando-se o programa NodeXL. As análises foram realizadas utilizando-se validação quantitativa por meio do Coeficiente de Clusterização de Clauset, Newman & Moore (2004). Como resultados, identificou-se, através do mapeamento topológico/quantitativo, pontos de intersecção entre o capital social e as relações entre indivíduos nos grupos virtuais existentes no Twitter, explicitados por relações de reciprocidade de cada rede.Références
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