Competitive advantage of a franchisee in the software market: the case of Totvs

Autores/as

  • Joelson Obregão Matoso Universidade Federal do Paraná, Curitiba, Paraná, Brasil
  • Gustavo Abib Universidade Federal do Paraná, Curitiba, Paraná, Brasil

DOI:

https://doi.org/10.4301/S1807-17752015000300007

Palabras clave:

Resources, Organizational Competences, Strategy, Competitive advantage, Software market.

Resumen

In highly competitive technology markets, such as the market in which Enterprise Resource Management (ERP) service providers do business, it has become of fundamental importance to understand the factors that create competitive advantages. This paper presents the support from the theoretical frameworks offered by the Resource-based View (RBV) and the Market-based View (MBV) to attempt to explain the competitive advantage held by Totvs Curitiba, a franchise of Totvs, which in turn is a Brazilian company that is a market leader in ERP service provision. In methodological terms, this is a Case Study for which data was collected during interviews and by observation and review of secondary documentary sources. The results suggest that the franchise's market-leading position was built on a relationship, which is identifiable in the results of this study, between the strategies adopted, resources controlled and competences developed.

Biografía del autor/a

Joelson Obregão Matoso, Universidade Federal do Paraná, Curitiba, Paraná, Brasil

Mestre em Administração pela Universidade Federal do Paraná UFPR (2013), área de concentração: Estratégia e Análise Organizacional. Especialista em Gestão de Pessoas pela Universidade de Cuiabá UNIC (2007). Bacharel em Administração pela Universidade do Estado de Mato Grosso UNEMAT (2006). Atualmente é Técnico da Área Instrumental do Governo do Estado do Mato Grosso e professor horista em cursos de graduação. Tem experiência na área de Administração, com ênfase em Administração Pública, Gestão de Pessoas e Gestão Estratégica.

Gustavo Abib, Universidade Federal do Paraná, Curitiba, Paraná, Brasil

Possui graduação em Administração de Empresas pela Universidade Estadual de Londrina (1999), mestrado em Administração pela Universidade Federal do Paraná (2006) e Doutorado em Administração pela Universidade Federal do Rio Grande do Sul. É professor adjunto da UFPR e atua em cursos de graduação e pós graduação, com ampla experiência na área de Administração, com ênfase em Sistemas de Informações, Planejamento Estratégico e Recursos Humanos.

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Publicado

2015-12-30

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Matoso, J. O., & Abib, G. (2015). Competitive advantage of a franchisee in the software market: the case of Totvs. JISTEM Journal of Information Systems and Technology Management, 12(3), 627–646. https://doi.org/10.4301/S1807-17752015000300007

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Vol. 12 Núm. 3 (2015)

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