Customization in the Manufacturing Industry: Survey Results in Southeastern Brazil

Autores/as

  • Alexandre Reis Graeml Universidade Positivo (UP) / Universidade Tecnológica Federal do Paraná
  • João Mário Csillag Escola de Administração de Empresas de São Paulo - Fundação Getúlio Vargas

DOI:

https://doi.org/10.4301/s1807-17752009000300002

Palabras clave:

Internet, customization, personalization, manufacturing industry

Resumen

This paper discusses the advantage of using kanban, postponement, modularization, just-in-time, production sequencing, milk-run and cross-docking by companies that intend to increase their flexibility, agility and reliability in order to support web-based businesses. It presents the results of a survey carried out with more than 600 manufacturing companies in the state of Sao Paulo, Brazil, and evaluates the changes that are taking place in operations, in order to make companies better suited to provide customized products, which are made to meet the individual requirements of each customer.

Biografía del autor/a

Alexandre Reis Graeml, Universidade Positivo (UP) / Universidade Tecnológica Federal do Paraná

Professor do Programa de Mestrado e Doutorado em Administração

João Mário Csillag, Escola de Administração de Empresas de São Paulo - Fundação Getúlio Vargas

Professor do Curso de Doutorado em Administração de Empresas (CDAE)

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Archivos adicionales

Publicado

2010-01-02

Cómo citar

Graeml, A. R., & Csillag, J. M. (2010). Customization in the Manufacturing Industry: Survey Results in Southeastern Brazil. JISTEM Journal of Information Systems and Technology Management, 6(3), 395–412. https://doi.org/10.4301/s1807-17752009000300002

Número

Vol. 6 Núm. 3 (2009)

Sección

Articles

Licencia

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