KNOWLEDGE MANAGEMENT AND THE PERCEIVED VALUE: A SUSTAINABLE COMPETITIVE STRATEGY FOR THE KNOWLEDGE Knowledge Management and the Perceived Value: a Sustainable Competitive Strategy for the Knowledge ERA

Autores/as

  • Edson Roberto Scharf Universidade Regional de Blumenau
  • Eduardo Juan Soriano-Sierra Universidade Federal de Santa Catarina

Resumen

Este artigo objetiva abordar a inter-relação entre os conceitos de Gestão do Conhecimento e Valor Percebido. Ocupa-se, também, de constatar a relevância da gestão do conhecimento como elemento diferenciador no processo de entrega de valor para os clientes. Apresenta, inicialmente, conceituação básica sobre gestão do conhecimento e valor percebido. Em seguida, são introduzidas idéias sobre identificação e construção de valor para os clientes. Após isso, há a contextualização do tema, abordando-se o valor percebido e o conhecimento e sua gestão do ponto de vista negocial. Analisa-se, a partir disto, uma pesquisa sobre a percepção de altos executivos em relação ao seu grupo de trabalho e conclui-se com apresentação da importância do conhecimento para o processo de construção de valor percebido, com exemplificação e concepção de diagrama de inter-relação dos conceitos. Palavras-chave: Gestão do conhecimento; Valor percebido; Marketing; Conhecimento; Criação de valor; Competitividade.

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Publicado

2008-09-17

Cómo citar

Scharf, E. R., & Soriano-Sierra, E. J. (2008). KNOWLEDGE MANAGEMENT AND THE PERCEIVED VALUE: A SUSTAINABLE COMPETITIVE STRATEGY FOR THE KNOWLEDGE Knowledge Management and the Perceived Value: a Sustainable Competitive Strategy for the Knowledge ERA. JISTEM Journal of Information Systems and Technology Management, 5(1), 87–108. Recuperado a partir de https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752008000100005

Número

Vol. 5 Núm. 1 (2008)

Sección

Articles

Licencia

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