Conditioning Factors of Innovation in the Internet Purchase Behavior
DOI:
https://doi.org/10.4301/s1807-17752004000100004Resumen
The several discussions about the electronic commerce and their implications encourage as much the companies as the consumers. However, more important than the quantification of the phenomenon, it the understanding of itself, as the Internet can be assumed as a business tool with positive repercussions in the businesses, as well as the potential market was transactions can be realized. In this study, we tried to identify the most relevant factors in the configuration and presentation of the offer whose impacts allow to unchain a certain purchase decision, as well as, to verify the relationship among the degree of entertainment, pleasure/easy to use and implication/involvement with the information of each Website and the adoption of purchase innovators' behaviors.Descargas
Publicado
2006-11-21
Cómo citar
Colmenero Ferreira, F., & Magalhães Serra, E. (2006). Conditioning Factors of Innovation in the Internet Purchase Behavior. JISTEM Journal of Information Systems and Technology Management, 1(1), p. 64–80. https://doi.org/10.4301/s1807-17752004000100004
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