EXPANDING THE OPEN INNOVATION CONCEPT: THE CASE OF TOTVS S / A

Authors

  • Leonel Cezar Rodrigues Universidade Nove de Julho, UNINOVE
  • Emerson Antonio Maccari Universidade Nove de Julho, UNINOVE
  • Milton de Abreu Campanario Universidade Nove de Julho, UNINOVE

Keywords:

open innovation, TOTVS, innovation process, information systems

Abstract

The aim of this study is the process of open innovation in the growth development of a technologybased company. We used the case study method to research Totvs, a company that is the largest producer of information systems in Latin America, for medium and small businesses, as an illustrative case to support the evidences of new approaches to implement the open innovation processes. The main conclusions regarding the expansion of the open innovation concept can be seen taking the following distinct factors into account: (a) technological dominion, not business protection, is the main motivator for acquisition of external technologies, directly or through other enterprises acquisition, (b) adherence to technological footprint is the main inducer of the open innovation processes, (c) market pull technologies determines the length and range of technological dominion, and (d) incremental instead of radical type of innovation would be the preferred way to implement the open innovation process.

Downloads

Published

2010-12-29

How to Cite

Rodrigues, L. C., Maccari, E. A., & Campanario, M. de A. (2010). EXPANDING THE OPEN INNOVATION CONCEPT: THE CASE OF TOTVS S / A. Journal of Information Systems and Technology Management, 7(3), 737–754. Retrieved from https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752010000300011

Issue

Vol. 7 No. 3 (2010)

Section

Articles

License

Terms and Conditions The articles are author's responsibility. The publisher allows the author(s) to hold the copyright without restrictions and to retain publishing rights without restrictions. When submitting an article to JISTEM, authors are responsible for acknowledge and list any conflict of interest and financial support that may have influenced on the research results. Authors are required to sign an official copyright form. CC licensing You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation. No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material. The aim of the Directory of Open Access Journals is to increase the visibility and ease of use of open access scientific and scholarly journals thereby promoting their increased usage and impact. The articles have free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles Creative Commons License http://creativecommons.org/licenses/by/4.0/ Al papers are licensed under a Creative Commons Attribution 4.0 International License. Journal's policy of screening for plagiarism: Plagiarism is strictly forbidden, and by submitting the article for publication the authors agree that the publishers have the legal right to take appropriate action against the authors, if plagiarism or fabricated information is discovered.