Evaluation of the Globo.com Portal Efficiency: A Case Study in Light of the Fuzzy Set Theory

Abstract

The emergence of Internet has revolutionized the way people communicate. However, due to the large number of websites available, web users usually feel lost and very often frustrated for not achieving their goals. This paper aims to develop a model which is capable of evaluating the level of flexibility and efficiency of the Globo.com portal, as one of the usability metrics considered by Nielsen. Forty one attributes were assessed based on the opinions of 10 developers and 8 users of the Globo.com portal. The fuzzy set theory was the tool used to address uncertainties. As a result, a Flexibility and Efficiency Index of the Portal was obtained and some changes are recommended to improve its use.