Commercial Action Based on Information Management Ina Small IT Company

Authors

  • Lina Krafta Sphinx Brasil, Rio Grande do Sul
  • Henrique Freitas PPGA/EA/UFRGS

DOI:

https://doi.org/10.4301/s1807-17752008000300004

Abstract

Nesta pesquisa, são propostas definições de modelos de gestão da informação para orientar a estratégia de ação comercial de uma pequena empresa de TI. O foco em pequenas empresas se deve ao grande percentual de empresas deste porte no ramo de TI, e a conseqüente necessidade de compreender seu perfil e suas necessidades de gestão. Foi feita a proposição de um conjunto de novos modelos de gestão da informação, com interfaces de saída de dados e de consulta com base em filtros para auxílio no melhor uso das informações. Foi utilizado o método da pesquisa-ação, pois havia interesse em implementar na prática o conjunto de modelos propostos. Os usuários avaliaram o uso dos modelos como sendo algo que agrega valor e agilidade às tarefas, da empresa viram agregação nas atividades de tomada de decisão.

Author Biographies

Lina Krafta, Sphinx Brasil, Rio Grande do Sul

Lina Krafta, Bacharel em Administração pela Universidade Federal do Rio Grande do Sul (2003) e Mestre em Administração pela Universidade Federal do Rio Grande do Sul Sphinx Brasil, Rio Grande do Sul, Brasil – Departamento Comercial, Rua Peru, 211 – Canoas/RS – Fone/Fax: 55 51 3477-3610 E-mail: lina@sphinxbrasil.com

Henrique Freitas, PPGA/EA/UFRGS

Henrique Freitas, Mestre em Administração pela UFRGS/PPGA (1987-1989), Mestre em Gestão pela Université Pierre Mendès France (UPMF)/Ecole Supérieure des Affaires (ESA) (1989-1990), Doutor em Gestão pela UPMF/ESA (1990-1993), pós-doutorado - University of Baltimore, MD, EUA (1997-1998), pós-doutorado - Université Pierre Mendes France (2003-2004), Professor Associado - PPGA/EA/UFRGS, Rio Grande do Sul, Brasil – GESID – Rua Washington Luiz, 855 – Fone/Fax: 55 51 3308-3482 E-mail: hf@ea.ufrgs.br

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Published

2009-03-26

How to Cite

Krafta, L., & Freitas, H. (2009). Commercial Action Based on Information Management Ina Small IT Company. Journal of Information Systems and Technology Management, 5(3), 483–504. https://doi.org/10.4301/s1807-17752008000300004

Issue

Vol. 5 No. 3 (2008)

Section

Articles

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