Conditioning Factors of Innovation in the Internet Purchase Behavior

Authors

  • Fernando Colmenero Ferreira Universidade da Madeira
  • Elisabete Magalhães Serra Universidade Católica Portuguesa

DOI:

https://doi.org/10.4301/s1807-17752004000100004

Abstract

The several discussions about the electronic commerce and their implications encourage as much the companies as the consumers. However, more important than the quantification of the phenomenon, it the understanding of itself, as the Internet can be assumed as a business tool with positive repercussions in the businesses, as well as the potential market was transactions can be realized. In this study, we tried to identify the most relevant factors in the configuration and presentation of the offer whose impacts allow to unchain a certain purchase decision, as well as, to verify the relationship among the degree of entertainment, pleasure/easy to use and implication/involvement with the information of each Website and the adoption of purchase innovators' behaviors.

Author Biographies

Fernando Colmenero Ferreira, Universidade da Madeira

Doutorando em Ciências de Gestão pela Universidade de Pau et des Pays de l’Adour (França). Assistente do Departamento de Gestão e Economia (DGE) da Universidade da Madeira. Universidade da Madeira, Departamento de Gestão e Economia, Colégio dos Jesuítas, 9000-081 Funchal, Portugal. Email: fcf@uma.pt

Elisabete Magalhães Serra, Universidade Católica Portuguesa

Post-Doutorada em Economics and Business pela Universidade Pompeu Fabra (Barcelona - Espanha). Professora da Faculdade de Economia e Gestão (FEG) da Universidade Católica Portuguesa (Porto/Lisboa). Universidade Católica Portuguesa, Faculdade de Economia e Gestão, Rua Diogo Botelho, nº1327, 4169-005 Porto, Portugal. Email:jmcarvalho-vieira@sapo.pt

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Published

2006-11-21

How to Cite

Colmenero Ferreira, F., & Magalhães Serra, E. (2006). Conditioning Factors of Innovation in the Internet Purchase Behavior. Journal of Information Systems and Technology Management, 1(1), p. 64–80. https://doi.org/10.4301/s1807-17752004000100004

Issue

Vol. 1 No. 1 (2004)

Section

Articles

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