1.
Khauaja DMR, Campomar MC. INFORMATION SYSTEMS IN MARKETING PLANNING: IN SEARCH FOR COMPETITIVE ADVANTAGE. JISTEM USP [Internet]. 2007 May 25 [cited 2025 Jun. 1];4(1):p. 23-46. Available from: https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752007000100002