Oliveira MG, Toaldo AMM. New times, new strategies: proposal for an additional dimension to the 4 P’S for E-commerce dot-com. JISTEM USP [Internet]. 2015 Apr. 29 [cited 2025 May 31];12(1):107-24. Available from: https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752015000100006