Matoso, Joelson Obregão, and Gustavo Abib. “Competitive Advantage of a Franchisee in the Software Market: The Case of Totvs”. Journal of Information Systems and Technology Management 12, no. 3 (December 30, 2015): 627–646. Accessed August 28, 2025. https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752015000300007.