Rigo, Guy-Emmanuel, Cristiane Drebes Pedron, Mário Caldeira, and Cíntia Cristina Silva de Araújo. “CRM Adoption in a Higher Education Institution”. Journal of Information Systems and Technology Management 13, no. 1 (April 19, 2016): 45–60. Accessed July 11, 2025. https://jistem.tecsi.org/index.php/jistem/article/view/10.4301%252FS1807-17752016000100003.