Demétrio Mendonça Júnior
ORCID iD http://orcid.org/0000-0001-7127-6846
Universidade Federal do Paraná
Brazil

Business Ph.D student in Federal University of Paraná, in the area of Marketing Strategy and Consumer Behavior research.

Mathäus Freitag Dallagnol
ORCID iD http://orcid.org/0000-0003-4014-8109
Unisinos
Brazil

Business Ph.D student in Unisinos, in the area of strategy and organizations.

Vanessa Quadros Martins
ORCID iD http://orcid.org/0000-0001-8504-0850
Unisinos
Brazil

PhD in Accounting at Unisinos.

Viviane Costa Freitag
ORCID iD http://orcid.org/0000-0001-8989-1361
Universidade Federal da Paraíba
Brazil

PhD in Accounting at Unisinos and Professor at the Department of Finance and Accounting at the Federal University of Paraíba.