Maximiliano Gonetecki Oliveira
FAE Centro Universitário, Curitiba, Paraná, Brazil
Brazil

M.Sc. in Business Administration by Federal University of Paraná. Professor of Marketing at FAE Business School and Positivo University for graduate and technological curses.

Ana Maria Machado Toaldo
Post Graduate Program of Business Administration Faculty of Applied Social Sciences Federal Federal University of Paraná, Curitiba, Paraná, Brazil
Brazil

PHD in Business Administration by Federal University of Rio Grande do Sul
- Brazil. Professor in the Post Graduate Program of Business
Administration of Federal University of Paraná - Brazil.