Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: A Study in Companies Installed in Brazil

Authors

  • Alex Antonio Ferraresi - Pontifícia Universidade Católica do Paraná PUCPR
  • Slvio Aparecido Santos - Universidade de São Paulo - USP
  • José Roberto Frega Faculdade Paranaense - FEPAR
  • Heitor José Pereira Fundação Instituto de Administração - FIA

DOI:

https://doi.org/10.4301/s1807-17752012000100005

Keywords:

Knowledge Management, Market Orientation, Innovativeness, Organizational Outcomes

Abstract

This article examines the relationships between knowledge management, market orientation, innovativeness and organizational outcomes. The research was conducted from a survey of 241 executives from companies in Brazil. The evidence found indicated that knowledge management contributes directly to the market orientation, but requires a clearly defined strategic direction to achieve outcomes and innovativeness. It was also concluded that knowledge, as a resource, has affect on other enterprise's resources, and it needs a direction to organizational goals in order to be effective.

Author Biographies

Alex Antonio Ferraresi, - Pontifícia Universidade Católica do Paraná PUCPR

Doutor em Administração pelo PPGA/FEA/USP; Mestre em Administração pelo PPAD/PUCPR. Professor da Pontifícia Universidade Católica do Paraná – PUCPR desde 1988. Professor colaborador do Programa de Pós Graduação em Gestão Urbana(PPGTU)/Professor colaborador do Programa de Pós-Graduação em Engenharia de Produção e Sistemas (PPGEPS).

Slvio Aparecido Santos, - Universidade de São Paulo - USP

Pós-doutorado pela ESSEC - França e no Bentley University - Walthan - Massachusetts (EUA) (1984/85), Doutor em Administração pelo PPGA/FEA/USP, Mestre em Administração pela Faculdade de Ciências Econômicas da Universidade Federal de Minas Gerais (1980). Formado em Administração pela Universidade Estadual de Maringá (1976). Professor titular da FEA/USP, na área de Administração Geral no Programa de Pós-Graduação/FEA/USP.

José Roberto Frega, Faculdade Paranaense - FEPAR

Doutor e Mestre em Administração pelo PPAD da Pontifícia Universidade Católica do Paraná - PUCPR. Professor da FACULDADE PARANAENSE – FAPAR. Analista de Sistemas no Serviço Social Autônomo PARANACIDADE desde 1997. Áreas de pesquisa: análise de dados e métodos quantitativos, teoria da decisão e processos racionais, estudos do setor público, análise de investimentos e gestão de custos com ênfase em administração financeira, inovação e sustentabilidade.

Heitor José Pereira, Fundação Instituto de Administração - FIA

Doutor em Administração pela Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas - EAESP/FGV (1995); Mestre em Administração pela Universidade Federal de Minas Gerais - UFMG (1987). Ex- Professor Titular da PUCPR (1998-2007), atuando junto ao Programa de Mestrado em Administração / Grupo de Pesquisa em Gestão do Conhecimento. Professor da Fundação Instituto de Administração – FIA (desde 2008)

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Published

2012-04-30

How to Cite

Ferraresi, A. A., Santos, S. A., Frega, J. R., & Pereira, H. J. (2012). Knowledge Management, Market Orientation, Innovativeness and Organizational Outcomes: A Study in Companies Installed in Brazil. Journal of Information Systems and Technology Management, 9(1), 89–108. https://doi.org/10.4301/s1807-17752012000100005

Issue

Vol. 9 No. 1 (2012)

Section

Articles

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