Exploring Business Competitiveness in High Technology Sectors: an Empirical Analysis of the Mexican Software Industry

Authors

  • Dora Luz González-Bañales Instituto Tecnológico de Durango
  • Helga Patricia Bermeo Andrade Universidad de Ibagué

DOI:

https://doi.org/10.4301/s1807-17752011000200001

Keywords:

Market orientation, Technological innovation, Relational capital, Business performance, Software industry

Abstract

The objective of this study is to explore business competitiveness in a high technology sector through the analysis of the relationship among technological innovation, relational capital and market orientation, and their influence on companies’ business performance of the Mexican Software Industry. This study is analyzed under a positivistic and deductive approach, using multivariate statistical analysis on the data gathered via an online survey from 198 software industry companies. The outcomes suggest that technological innovation and relational capital significantly influence business performance, while market orientation indirectly influences performance through its interaction with technological innovation.

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Published

2011-08-31

How to Cite

González-Bañales, D. L., & Andrade, H. P. B. (2011). Exploring Business Competitiveness in High Technology Sectors: an Empirical Analysis of the Mexican Software Industry. Journal of Information Systems and Technology Management, 8(2), 269–290. https://doi.org/10.4301/s1807-17752011000200001

Issue

Vol. 8 No. 2 (2011)

Section

Articles

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