Tacit, Explicit, and Cultural Knowledge in Demand Planning

Authors

  • SILVIO POPADIUK Universidade Presbiteriana Mackenzie
  • ANDRÉ EDUARDO MIRANDA DOS SANTOS

DOI:

https://doi.org/10.4301/s1807-17752010000100009

Keywords:

Demand planning, knowledge management, tacit knowledge, explicit knowledge, marketing planning

Abstract

Demand planning consists in a set of steps which evolves two main types of knowledge: tacit and explicit. It is under these types of knowledge that the present article was developed. It aimed at relating the concept of demand planning with knowledge management, but delimited to its tacit, explicit, and cultural knowledge components. An exploratory research was done with five companies. Therefore, the study was characterized as multicases and evolded enterviews, observations, and documents analysis. The analysis was made by content analysis. The results evidenced the presence of a set of components related to the three types of knowledge in demand planning like: information technology tools, professional experience, collective interation, social relations, and a corporative view, which leads the company´ business.

Author Biography

SILVIO POPADIUK, Universidade Presbiteriana Mackenzie

Professor do Programa de Pós Graduação em Administração de Empresas da Unviersidade Presbiteirana Mackenzie

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Published

2010-04-30

How to Cite

POPADIUK, S., & SANTOS, A. E. . M. D. (2010). Tacit, Explicit, and Cultural Knowledge in Demand Planning. Journal of Information Systems and Technology Management, 7(1), 205–226. https://doi.org/10.4301/s1807-17752010000100009

Issue

Vol. 7 No. 1 (2010)

Section

Articles

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