Information Based Metaphors: from Brain to Network

Authors

  • Mateus Tavares da Silva Cozer
  • Edison Fernandes Pólo
  • Marcos Cortez Campomar

DOI:

https://doi.org/10.4301/s1807-17752009000200007

Abstract

Metaphoric language has grown in popularity over the last years. Once simple figure of speech, metaphors were transformed into a respectable approach for organizational analysis. The brain metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, it is used the brain metaphor as a point of departure in developing another informational metaphor: the network metaphor. It is suggested that the latter might provide a better perspective for studying contemporary organizations in this age of information and telecommunications.

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Published

2009-10-23

How to Cite

Tavares da Silva Cozer, M., Fernandes Pólo, E., & Cortez Campomar, M. (2009). Information Based Metaphors: from Brain to Network. Journal of Information Systems and Technology Management, 6(2), 271–290. https://doi.org/10.4301/s1807-17752009000200007

Issue

Vol. 6 No. 2 (2009)

Section

Articles

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