Focal Groups On-Line: from the Conceptual Reflections to the Virtual Environment Application

Authors

  • Nelsio Rodrigues de Abreu
  • Renata Francisco Baldanza
  • Sônia M. Guedes Gondim

DOI:

https://doi.org/10.4301/s1807-17752009000100001

Abstract

Communication technologies have a renovating role in contemporaneity with regard to human interaction. One can however highlight their influence on other everyday aspects, like their influence in research. The objective of this paper is to describe and discuss the aspects that involve the application of focal groups in a virtual environment, denominated on-line focal groups, with the aim of highlighting factors that can guide their use in research, especially for research which is geared towards investigating opinions and perceptions of social players. The aspects broached in this paper are based in part on the application experience of the players, with a view to elaborating a doctorate thesis. The theoretical fundamentals of presential focal groups and their migration to the virtual environment are also broached. Finally some suggestions are presented to those who are interested in this research strategy, based on the results obtained through this experience.

Author Biographies

Nelsio Rodrigues de Abreu

Nelsio Rodrigues de Abreu, Doutor em Administração pela Universidade Federal de Lavras – UFLA, Universidade Federal de Alagoas, Faculdade de Economia, Administração e Contabilidade. Campus A.C. Simões, BR 104 - Norte, Km 97 - Bloco 16 – Sala 212 – Cidade Universitária – Maceió – AL – CEP: 57.072-970 – Tel.: (82) 3214-1236 – E-mail: nelsio@gmail.com

Renata Francisco Baldanza

Renata Francisco Baldanza, Doutoranda em Comunicação pela Universidade Federal da Bahia – UFBA, Mestre em Comunicação pela Universidade do Estado do Rio de Janeiro/UERJ, Universidade Federal de Alagoas, Faculdade de Economia, Administração e Contabilidade - FEAC. Rua General João Saleiro Pitão, 254 / 902 – Ed. Pizza Verdi - Ponta Verde. Maceió/AL - CEP: 57.035-190 – Tel.: (82) 3032-0948 – E-mail: renatafrans@yahoo.com.br

Sônia M. Guedes Gondim

Sônia M. Guedes Gondim, Doutora em Psicologia Social pela Universidade Federal do Rio de Janeiro – UFRJ. Universidade Federal da Bahia, Instituto de Psicologia. Aristides Novis, sem número - Federação - Salvador, BA – Brasil – Tel.: (71) 3283-6237 E-mails: sggondim@terra.com.br ou sggondim@ufba.br

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Published

2009-07-03

How to Cite

Abreu, N. R. de, Baldanza, R. F., & Gondim, S. M. G. (2009). Focal Groups On-Line: from the Conceptual Reflections to the Virtual Environment Application. Journal of Information Systems and Technology Management, 6(1), 05–24. https://doi.org/10.4301/s1807-17752009000100001

Issue

Vol. 6 No. 1 (2009)

Section

Articles

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