The Internet as Informational Source for MIS: The Processes of Captation and the Forms of Evaluation

Authors

  • Edson Crescitelli Universidade de São Paulo
  • Érica Custódia de Oliveira Universidade de São Paulo
  • Iná Futino Barreto Universidade de São Paulo

DOI:

https://doi.org/10.4301/s1807-17752006000300006

Abstract

This article discusses the use and the ways of assessment of the internet as a source of information due to the agility that this way has been providing to the Marketing Information System, which also shows to be fragile in terms of reliability of the available information The study consists of an exploratory research, which includes literature review and multiple case studies, and presents as its objective the understanding of how the internet is used in the processes of data source definition and evaluation in a company, from the user’s point of view. The results indicate that the internet is an important source of information, but there is little systematization in the information collection and the sources evaluation is based only on the users’ individual and practical knowledge

Author Biographies

Edson Crescitelli, Universidade de São Paulo

Professor-doutor – Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo; Fundação Instituto de Administração da Universidade de São Paulo; Pós-doutorando pela Chapman School of Business da Flórida International University.E-mail: edsonc@usp.br.

Érica Custódia de Oliveira, Universidade de São Paulo

Gerente de Mercado do Grupo Abril. Mestranda pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo. E-mail: ericacol@yahoo.com.br.

Iná Futino Barreto, Universidade de São Paulo

Auxiliar docente da Fundação Instituto de Administração da Universidade de São Paulo - MBA em Gestão Empresarial.Mestranda pela Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo.E-mail: inafb@usp.br.

Downloads

Published

2007-01-10

How to Cite

Crescitelli, E., Custódia de Oliveira, Érica, & Futino Barreto, I. (2007). The Internet as Informational Source for MIS: The Processes of Captation and the Forms of Evaluation. Journal of Information Systems and Technology Management, 3(3), p.347–370. https://doi.org/10.4301/s1807-17752006000300006

Issue

Vol. 3 No. 3 (2006)

Section

Articles

License

Terms and Conditions The articles are author's responsibility. The publisher allows the author(s) to hold the copyright without restrictions and to retain publishing rights without restrictions. When submitting an article to JISTEM, authors are responsible for acknowledge and list any conflict of interest and financial support that may have influenced on the research results. Authors are required to sign an official copyright form. CC licensing You are free to: Share — copy and redistribute the material in any medium or format Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation. No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material. The aim of the Directory of Open Access Journals is to increase the visibility and ease of use of open access scientific and scholarly journals thereby promoting their increased usage and impact. The articles have free availability on the public internet, permitting any users to read, download, copy, distribute, print, search, or link to the full texts of these articles Creative Commons License http://creativecommons.org/licenses/by/4.0/ Al papers are licensed under a Creative Commons Attribution 4.0 International License. Journal's policy of screening for plagiarism: Plagiarism is strictly forbidden, and by submitting the article for publication the authors agree that the publishers have the legal right to take appropriate action against the authors, if plagiarism or fabricated information is discovered.