Exploring Business Competitiveness in High Technology Sectors: an Empirical Analysis of the Mexican Software Industry

Dora Luz González-Bañales, Helga Patricia Bermeo Andrade

Resumo


The objective of this study is to explore business competitiveness in a high technology sector
through the analysis of the relationship among technological innovation, relational capital and
market orientation, and their influence on companies’ business performance of the Mexican
Software Industry. This study is analyzed under a positivistic and deductive approach, using
multivariate statistical analysis on the data gathered via an online survey from 198 software
industry companies. The outcomes suggest that technological innovation and relational capital
significantly influence business performance, while market orientation indirectly influences
performance through its interaction with technological innovation.

Palavras-chave


Market orientation; Technological innovation; Relational capital; Business performance; Software industry

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